Effective Date: 08 September 2025
At TIA Digital, we believe that content is more than communication — it’s a reflection of values. Whether we’re crafting brand messaging, investigative journalism, or digital campaigns, we hold ourselves to the highest standards of accuracy, originality, and ethical responsibility.
This policy outlines the principles that guide our content creation, publishing, and editorial decision-making across all platforms.
Originality & Intellectual Property
- All content produced by TIA Digital is original, commissioned, or properly licensed.
- We do not plagiarize, recycle, or repurpose third-party material without explicit permission and attribution.
- We respect copyright laws and intellectual property rights in South Africa and globally.
Accuracy & Source Verification
- We verify all factual claims, statistics, and quotations before publication.
- Sources are cited transparently, using hyperlinks where appropriate.
- Editorial content undergoes a multi-step review process to ensure clarity, correctness, and context.
Cultural Sensitivity & Inclusivity
- We avoid stereotypes, bias, and exclusionary language.
- Content is adapted for diverse South African audiences, with respect for linguistic, cultural, and regional differences.
- We actively seek to represent voices and perspectives that are often underrepresented in mainstream media.
Transparency & Disclosure
- Sponsored content, partnerships, and paid placements are clearly disclosed.
- Conflicts of interest are declared and managed internally.
- Investigative features include editorial notes where necessary to explain methodology or limitations.
Editorial Independence
- Our editorial team operates independently from commercial influence.
- We do not allow advertisers, clients, or partners to dictate editorial outcomes.
- Content decisions are made based on relevance, public interest, and journalistic integrity.
Ethical AI & Technology Use
- We use AI tools to support creativity and efficiency, not to replace human judgment.
- AI-generated content is reviewed and edited by qualified professionals before publication.
- We do not use AI to fabricate quotes, simulate identities, or misrepresent facts.
Corrections & Accountability
- If an error is identified, we correct it promptly and transparently.
- Major corrections are noted with timestamps and editorial context.
- Feedback from readers, clients, and partners is welcomed and reviewed regularly.
Compliance & Governance
- This policy aligns with the Advertising Regulatory Board (ARB) guidelines and the King IV Report on Corporate Governance.
- It supports our compliance with POPIA, ECTA, and other relevant South African legislation.
- All team members and contributors are trained on these standards during onboarding.
Contact & Feedback
If you have questions about our editorial standards or wish to report a concern, please contact:
TIA Digital
📍 Kempton Park, South Africa
📞 +27 87 709 0775
📧 hello@thisisafrica.co.za